Rebrand and Content Strategy - Movement Med Chicago
A pilates studio based in Chicago was seeking to differentiate itself from the competitors that had popped up on the same block.
A complete website overhaul was done along with a language update to reflect a more medical/rehab-based approach to pilates to target a specific demographic.
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Initial strategy was developed based on an SEO audit of their site and an analysis of local competitor’s niches.
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To reinforce the position of MovementMed as a rehab-based pilates studio, we collaborated to create two specialized programs that cater to the target demographic.
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